BLUE: The New Fashion- Infused Wallcovering Collection from Wolf-Gordon

| New York, NY - June 9, 2025 | American surface design brand Wolf-Gordon releases BLUE, a new contract wallcovering collection inspired by the editorial perspective of fashion photography, where the refined and subtle meet the dramatic statement. Sculptural patterns with a sharp edge complement each other with practical color lines — plus hints of surprise.

The color blue, once uncommon in art, design and fashion due to its rarity in nature, signifies distinctive elegance. This label, perfect for sophisticated hospitality interiors, caters to sophisticated hotels and restaurants seeking to create a refined yet inviting atmosphere and is aesthetically adaptable for use in other commercial and residential environments. BLUE’s initial debut includes four bold signature patterns: Highline, Rock Ledge, Awakening, and Emerge, which are complemented by Rock, Cloth, Dune, Ritz, and Forest — designs that are quieter but no less stylish.

With BLUE, we set out to design perfectly proportioned patterns and tailored textures in colors that range from classic to runway. BLUE is perfect for hospitality, residential, and retail spaces that demand both style and substance.
- Marybeth Shaw, Chief Creative Officer, Design & Marketing

BLUE — Individual Product Descriptions

Awaken – A large-scale horizontal design of hand-inked curvilinear lines, inspired by fingerprints and tree rings. Available in eight colorways, including playful shades and metallics.

Emerge – A fluid, atmospheric pattern where colors fade in and out like water. Available in eight colorways including spa-like neutrals, metallics, and statement tones.

Highline – A retro-inspired pattern of thick tonal vertical stripes, both classic and bold. Available in ten colorways.

Rock Ledge – A trompe l’oeil geometric pattern resembling sculpted tile. Available in eight colorways, coordinating with Rock.

Rock – A subtle stone-like texture for modern interiors. Available in eight coordinating colorways.

Cloth – A linen-like pattern with fine texture. Available in eighteen versatile colorways.

Dune – A small-scale grasscloth-inspired emboss with rich tonal depth. Available in sixteen nature-inspired colorways.

Forest – A vertical wood grain design that brings nature indoors. Available in fifteen warm, organic colorways.

Ritz – A refined wallcovering with vertical striae emboss, accented with light-catching metallics. Available in sixteen timeless colorways.

About Wolf-Gordon
Wolf-Gordon is an American design company offering designers a wide range of interior surfacing products united by the common qualities of excellent design and dependable performance. Founded in 1967 as a comprehensive source for wallcoverings, its product line has since added wall protection, upholstery textiles, paints, and Wink clear, dry-erase coating. Through its collaborations with leading national and international designers and in its Design Studio, Wolf-Gordon continues to develop new work that is provocative, inspiring, and of our time. Wolf-Gordon’s growing portfolio of licensed collections includes designs by Laurinda Spear, Karim Rashid, Petra Blaisse, Grethe Sørensen, Kevin Walz, the Boym Partners, Frank Tjepkema, Mae Engelgeer, Aliki van der Kruijs, and V Starr/Venus Williams. Wolf-Gordon account executives are based in all major markets in the United States.