about us
Fog & Apple was established by Cherie Bustamante in 2016 as a fresh option for integrated communications in the design and lifestyle sectors. Born on a historic block in Brooklyn, New York, our company has grown quickly and since expanded to a permanent space in Manhattan’s fast-moving Fashion District with satellite offices now in Las Vegas and Los Angeles.
We are at first a PR agency, and ultimately the nexus of content generation on behalf of our clients, creating and strategically disseminating material across a variety of platforms.
Our approach emphasizes a focused, yet multi-layered plan that yields feature stories and integrates media relations, content development, event marketing and social media. The result leaves the brand emerging in just the right places.
Whether your story is that of a coveted start-up or a heritage brand, our goal is to make sure the world knows you. Our content is developed through the lens of your heritage and the legacy you’re creating. We are squarely focused on the unique culture and ethos that you bring to your industry.
meet
the
team
Cherie is a career-long design professional. In her 15+ years of industry experience, she has promoted the work of premier brands and their renowned collaborators.
Cherie established Fog & Apple in 2016 to bring a fresh option for integrated communications in the design industry. Her clients are distinct, art-forward, led by craftsmanship, and focused on legacy.
In her years working both in-house and on the agency side, Cherie’s roster of work has included a mix of design brands and events across the contract, hospitality and luxury residential markets. The list has included Wolf-Gordon, Duravit, 3M, HBF, Venus Williams' V Starr and more.
In prior roles, Cherie was a vice president at Novità Communications, where she led a division of the company and initiated many of the agency’s major organizational developments over a five year period. She started her career with the surface design company, Designtex, where she spent eight years overseeing advertising, events, and PR deliverables, while also working on collaborative projects with institutions including The Solomon R. Guggenheim Foundation and Pratt Institute.
Cherie holds an MBA in Communications and Global Sustainability from Fordham University. She is on the steering committee for DIFFA's Dining by Design, and is a long time New York City transplant from San Francisco.
Alex is an adventurous spirit and a fierce advocate for using Google Calendar. She joins the Fog & Apple team as the account executive after completing her last semester of university as the Spring 2023 digital marketing intern. Alex is a graduate of Fordham University, where she received a BS in Global Business with a concentration in Global Marketing with Consumer Insights. As a life-long learner who’s always on the go, you can find her studying, trying out a new coffee shop, or climbing at the local bouldering gym.
A true creative and master of craft, Ellie brings a discerning eye to client work. As Fog & Apple’s Creative Director, Ellie oversees all outgoing content - including media releases, newsletters, digital media kits, invitations and more - and she ensures it is all beautifully designed. Ellie is also responsible for award program nominations and routine editorial submissions. Ellie is masterful with a crochet hook, creating imaginative creatures for children’s gifts.
Chase enjoys engaging both the creative and analytical sides of his mind and is happy to be doing so at Fog & Apple as our digital marketing and content coordinator. He manages both content creation and key performance metrics and insights to help clients achieve and elevate their unique goals. Chase is a graduate of Syracuse University’s Whitman School of Management, where he studied marketing and Spanish. In his free time, he enjoys cooking, performing in musical theater, and exploring the outdoors through activities like hiking and paddleboarding.
Lisa is an articulate, thorough, and detail-oriented creative in many forms. She thoughtfully fulfills on special projects at Fog & Apple, completing work ranging from social media content and strategy to event planning and graphic design initiatives. Upon earning her Bachelor’s degree from New York University, she spent many years in the entertainment industry, with roles at The Gersh Agency and Food Network. Realizing her passion for design, she spent several years at Rockwell Group and returned to study graphic design at Parsons School of Design. In her spare time, Lisa enjoys traveling, foodie pursuits, and has a lifetime love of learning.