Fog & Apple Welcomes Will Midence as Digital Marketing Manager
Agency Bolsters Digital Expertise with a Culturally-Driven Strategist Focused on Storytelling and Performance
| New York, NY - July 31, 2025 | Fog & Apple, the communications agency known for its work across design, hospitality, and lifestyle focused brands, proudly announces the appointment of Will Midence as Digital Marketing Strategist. Based in New York, Will brings a strong blend of strategic vision, digital fluency, and cultural insight to the agency’s growing national team.
"We are incredibly excited to welcome Will to the Fog & Apple family," says Cherie Bustamante, President of Fog & Apple. "His proven track record in driving measurable digital success for luxury brands, combined with his deep understanding of culturally resonant storytelling, perfectly aligns with our agency's commitment to delivering impactful results for our clients. Will's expertise will be instrumental as we continue to evolve our strategies and redefine what's possible in the digital space."
With a background spanning luxury real estate, design, and hospitality, Will has successfully led digital strategy and campaign execution for premier brands including The Residences at Mandarin Oriental, Missoni Baia, and Four Seasons Residences. Prior to joining Fog & Apple, he served as Lead Marketing Strategist at Knightsbridge Park, where he managed multimillion-dollar media budgets and cross-channel campaigns for over a dozen high-profile properties across New York and Miami.
Will’s addition underscores Fog & Apple’s continued investment in shaping digital strategies that are not only visually and culturally compelling but also rooted in measurable performance. His data-driven approach seamlessly bridges creative storytelling with results-oriented execution, driving significant business impact across all platforms.
About Fog & Apple
Founded in 2016 by Cherie Bustamante, Fog & Apple has rapidly emerged as a leading integrated communications agency specializing in architecture, design, lifestyle and the arts. Expanding from its roots on a historic Brooklyn block, the company has grown to include offices in Manhattan and satellite offices in Las Vegas and Los Angeles.
Fog & Apple is, at its core, fueled by a passion for the industry, and powered by a team of master communicators, brand shapers, strategic visionaries and tactical experts who are committed to delivering exceptional results with integrity and compassion. The agency’s comprehensive approach emphasizes a focused, yet multi-layered strategy that seamlessly integrates media relations, content development, event marketing and social media to ensure that each brand’s unique narrative is told with clarity, consistency and impact.
Whether a coveted startup or a heritage institution, Fog & Apple is committed to ensuring that the world knows its clients' stories. By crafting campaigns developed through the lens of a brand's essence and the legacy it's creating, Fog & Apple becomes a natural extension of each team, dedicated to amplifying the distinctive culture and ethos that continue to reshape the industry.