David Allan Pesso Designs Zoetry Collection
Pesso Relaunches New Studio Brand, Debuts New Collection
| Scottsdale, AZ - June 7, 2023 | David Allan Pesso, industrial designer and founder of New Studio, has completed his first collection debut under the firm’s newly relaunched brand, which includes a move to Scottsdale, AZ and a redesigned website and logo. The Zoetry Collection with KI for bold, beautiful lounge environments is targeted at multiple markets including healthcare, higher education and contract, and offers exceptional comfort and high-design visuals through a range of lounge and guest seating, benches and tables. Zoetry debuted this spring and will be shown at NeoCon 2023 in KI’s showroom #1181 at THE MART in Chicago.
"My initial intent was to create a comprehensive 'family' of guest, lounge, tandem seating, and companion table products that could be built-up from a common or minimal modular platform of non-handed, shared components," said Pesso. He adds, “Another litmus test for the early Zoetry design schematics was the ability to structurally support tandem bariatric seating. It was important to the team that we integrate bariatric seating units in a more humanistic way, as to not isolate, but integrate those elements.”
Derived from a compound of "zoe" (meaning life) and "poetry" (meaning a quality of beauty), Zoetry represents the blending of life and art or of spiritedness and distinctive style. Pesso's vision is evident throughout the Zoetry collection. Inspired by the juxtaposition of fine-tailored upholstery and die-cast metals in European residential design, Zoetry’s crafted aluminum leg and frame design conveys visual continuity and elegance while prioritizing comfort. Deeply cushioned seating offers a luxurious experience while complementing the frame's sleek, clean lines and angles.
The Zoetry Collection includes the following:
Lounge seating and guest seating, including single, loveseat, sofa, bariatric and tandem models with shared arms and inline tables. Contrasting stitch options are available in 16 thread colors. Select lounge models are available with optional privacy screens, which provide visual and acoustic benefits.
Benches, including two- and three-seat models with standard or bariatric cushion sizes. Optional wood or poly arm caps are available on units with arms. Armless models feature a laminate surface on each end for placing personal items.
Occasional tables, including square and rectangular tables in four sizes. Worksurfaces are available in nearly 50 finishes, including laminate and solid surface.
"The Zoetry Collection represents the intersection between purposeful and poetic design," said Angela Allen, KI's director of product marketing. “We're thrilled to partner with David Allan Pesso to bring this collection to life."
David Allan Pesso and New Studio
New Studio, founded by David Allan Pesso in 1989, is a boutique industrial design consulting firm that specializes in providing strategic product design, development, and licensing services to top contract furniture brands. Manufacturing partners include renowned names such as Darran, Geiger International, MillerKnoll, Jasper Group Brands, KI, Kimball Office, Nemschoff, Plural Studios, Steelcase, and Tuohy.
David Allan Pesso, who graduated with honors from Rochester Institute of Technology in 1987 with a BFA / ID, has obtained licenses for over 350 original designs and has been granted 24 US Patents. New Studio has also been recognized for excellence in the industry, receiving awards such as Best of NeoCon, and the Chicago Athenaeum: Museum of Architecture and Design’s Good Design Award. Originally conceived in Connecticut, New Studio now operates out of Scottsdale, AZ, as a multi-person and multi-dog consulting firm. The firm takes pride in consistently delivering innovative and effective design solutions to its clients, helping them achieve their business goals while upholding the highest standards of quality and creativity.
For more information, visit the New Studio website at https://newstudiollc.com/.