David Allan Pesso Designs Dayton Occasional Table Program
Clean, Minimalist, and Modern Series for Commercial and Institutional Spaces
| Scottsdale, AZ - January 29, 2024 | David Allan Pesso, founder of the newly relaunched New Studio brand and acclaimed industrial designer, introduces the Dayton occasional table series now available through Plural Studios. Designed to be highly functional, the Dayton series is composed of a selection of interchangeable frames and table tops inspired by mathematical lines and plains.
"With two wire frames, an end table and a cocktail, and eight different sizes and shape tops available in Plural’s standard material palette we create a platform of 24 occasional tables. By selecting the finishes for top surfaces, from the palette of powder-coated colors on the wireframe, and from the variety of tabletop scales and shapes, designers are able to customize to their space needs," said Pesso. He adds, “I think that's going to catch people's imagination and eye— it's a very elegant and refined series.”
Working within Plural Studio’s request for a high-design and cost-conscious table program, which required a minimal number of unique components, Pesso designed Dayton to bring a minimalist residential feel into commercial and institutional spaces. Suitable for high-use interiors, including healthcare, corporate, and hospitality, the surfaces are easily cleanable. Keeping practicality in mind, the series is lightweight and easily pulled up for use as an impromptu work surface or rearranged into clusters.
"Plural supports human beings being human– wherever they work, wait, or wonder," said Anthony Brandt, Plural Studio's Partner and CEO. “David Allan Pesso understood our brand and objective as a company perfectly to create a truly versatile collection with the Dayton series."
David Allan Pesso and New Studio
New Studio, founded by David Allan Pesso in 1989, is a boutique industrial design consulting firm that specializes in providing strategic product design, development, and licensing services to top contract furniture brands. Manufacturing partners include renowned names such as Darran, Geiger International, MillerKnoll, Jasper Group Brands, KI, Kimball Office, Nemschoff, Plural Studios, Steelcase, and Tuohy.
David Allan Pesso, who graduated with honors from Rochester Institute of Technology in 1987 with a BFA / ID, has obtained licenses for over 350 original designs and has been granted 24 US Patents. New Studio has also been recognized for excellence in the industry, receiving awards such as Best of NeoCon, and the Chicago Athenaeum: Museum of Architecture and Design’s Good Design Award. Originally conceived in Connecticut, New Studio now operates out of Scottsdale, AZ, as a multi-person and multi-dog consulting firm. The firm takes pride in consistently delivering innovative and effective design solutions to its clients, helping them achieve their business goals while upholding the highest standards of quality and creativity.
For more information, visit the New Studio website at https://newstudiollc.com/.
About Plural Studios
Plural Studios creates adaptive furniture solutions that bring people together. Our products are made-by-hand to exceed expectations for design, quality, comfort, value, and on-time delivery. The many talented people we collaborate and work with to design, build, and specify unique furniture solutions with real value inspire our brand mantra – more than one.
Plural also defines the versatility and multifunctional use of our products throughout a wide variety of commercial spaces. From healthcare and hospitality to corporate, retail and beyond, we deliver adaptable solutions that are functional, desirable, and sustainable.
We believe in delighting our clients by providing adaptable furniture solutions that make a positive impact on the economy and society at large. As a family-owned business that still builds its products by hand, our culture, integrity, and relationships guide every decision we make.