AIMEE WILDER RELEASES CHARITABLE, HAND-PAINTED VERSION OF PINEAPPLE CLASSIC
| October 6, 2017 - New York, NY | Aimée Wilder’s Piña Pintada wallpaper is sure to bring home the tropics and comes with a good cause; a percentage of all proceeds from this new wallpaper will go toward natural disaster and hurricane relief funds. In Piña Pintada, the designer recreated her popular pineapple motif, Piña Sola, as a hand-painted water-color design.
“I wanted the tropical feeling of Piña Pintada to keep the summer spirit alive all year long,” Wilder shares. “The softness of the watercolor accentuates the striking hues and the graphic pattern, coming together as a fresh take on one of my classics.”
For the next three months, five percent of all sales for Piña Pintada will be donated to All Hands Volunteers, a volunteer-powered disaster relief organization dedicated to Rebuilding Hope for people impacted by natural disasters all over the world. Over the last 12 years, the organization has enabled over 39,000 volunteers to donate 200,000 days impacting 500,000 people worldwide.
Wilder continues, “The pineapple is a symbol of giving and hospitality, so we thought Piña Pintada makes the perfect emblem of our wish to help neighbors recently affected by natural disaster.“
Piña Pintada is available in 10 colorways; from Mar, a caribbean-inspired turquoise, to the serene cool grey, Gull, the imaginative mix of mild and vibrant tones make the print ideal for all interiors. The wallpapers are priced at $180 per single roll (27 inches by 5 yds), and are printed on clay-coated, FSC Certified paper. Commercial substrates are also available starting at $200 per single roll.
About Aimee Wilder:
Born and raised in New York, Aimée spent her school holidays exploring the fashion showrooms where her parents both worked. From this early exposure to fashion trends and textiles, Aimée developed the foundation for her diverse interest in art and design. After her graduation from the School of The Art Institute of Chicago in 2001, she began developing a body of fine-art illustrations and patterns while working as a freelance designer. This led to positions as a designer for several well-known firms including DwellStudio, Martha Stewart Living. and The Gap. In her free time, Aimée continued to develop her own art and patterns and became further transfixed by the world of textiles and design.
In 2008, Vans took notice of her bold designs and playful aesthetic. Three of her patterns were featured on 30 styles of shoes and fashion accessories, bringing Aimee Wilder to a global audience. Emboldened by her first fashion-licensing contract, Aimee launched her namesake brand and began translating her artwork into designer wallpaper, debuting at New York’s ICFF in 2009.
In recent years, Aimée’s line has expanded beyond wallpaper to include home textiles and hand-made rugs, as well as accessories such as pillows and poufs.