BEL-FRIES
CREME
Inspired by the inherent shape of fries and by the spontaneous movement when fries are tossed and seasoned, Bel-Fries’ stand out branding is integral to the quick service eatery’s branding, A black custom feature wall with relief elements feature strip LED lights that are angled on planes to appear reminiscent of fries. As a homage to Belgium, yellow and black are consistent throughout the interiors, taken from the colors of the Belgian flag and the golden color of the fries themselves, as well as a bold typeface utilized for all text and the logo reflecting Belgium’s original fry shops and stands.
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