Fog & Apple Appoints Vice President to its National Team
Design-centric Communications Agency Announces Alex Bursac’s Addition to its National Team

| New York, NY - October 15, 2024 | Fog & Apple, a leading communications agency for design, hospitality and lifestyle focused brands, is proud to announce the addition of Alex Bursac as Vice President to its growing team. Based in New York City and with nearly two decades of experience in the architecture and design industry, Alex brings an exceptional wealth of public relations, communications, and business development expertise to her role with Fog & Apple. 

“Alex’s impressive track record in developing and executing strategic marketing campaigns makes her an ideal addition to our team,” said Cherie Bustamante, President of Fog & Apple. “Her passion for the industry, coupled with her extensive experience will help us continue to deliver outstanding service to our clients and expand industry impact.”

As the former Head of PR & Northeast Specifications for Duravit, where she spent 15 years, Alex played a pivotal role in growing the brand and solidifying its presence across North America. Her strategic campaigns, fueled by a deep understanding of the kitchen and bath sector and A&D community, helped elevate Duravit to a household name, driving significant brand awareness and market expansion. Alex’s career began in journalism, where she honed her narrative skills and developed an invaluable foundation prior to her first transition to public relations in 2006, where she had the opportunity to represent innovative brands like 3Form, Design Miami, Dyson, Olson Kundig, and Yves Behar. Her expertise extends to both B2B and B2C sectors, and she has a proven track record of consulting with Fortune 500 companies. 

Cherie Bustamante adds, “Alex’s background in architecture, design, and product communications, along with her experience in brand-building, positions her to lead forward-thinking client and media relations strategies. Fog & Apple is excited for the fresh perspective that Alex brings as we continue growing in the design and lifestyle sectors.”

About Fog & Apple
Founded in 2016 by Cherie Bustamante, Fog & Apple has rapidly emerged as a leading integrated communications agency specializing in architecture, design, lifestyle and the arts. Expanding from its roots on a historic Brooklyn block, the company has grown to  include headquarters in the heart of Manhattan’s Fashion District and satellite offices in Las Vegas and Los Angeles.

Fog & Apple is, at its core, fueled by a passion for the industry, and powered by a team of master communicators, brand shapers, strategic visionaries and tactical experts who are committed to delivering exceptional results with integrity and compassion. The agency’s comprehensive approach emphasizes a focused, yet multi-layered strategy that seamlessly integrates media relations, content development, event marketing and social media to ensure that each brand’s unique narrative is told with clarity, consistency and impact.

Whether a coveted startup or a heritage institution, Fog & Apple is committed to ensuring that the world knows its clients' stories. By crafting campaigns developed through the lens of a brand's essence and the legacy it's creating, Fog & Apple becomes a natural extension of each team, dedicated to amplifying the distinctive culture and ethos that continue to reshape the industry.