AIMÉE WILDER EXPANDS CONTRACT WALLCOVERING LINE WITH NEW METALLIC PATTERNS AND COLORWAYS
Four New Designs and Expanded Options for Three Best-Sellers from the AW Archive

Spectrum

Bloom

Warped Check

| Brooklyn, NY - June 20, 2024 | Multidisciplinary creative and founder of her eponymous brand, Aimée Wilder debuts four new contract wallcoverings and additional metallic colorways for three existing patterns. Designed for both commercial and domestic spaces, the new Type II wallcoverings are Spectrum, Robot Universe, Warped Check, and Ying Dot. Metallic colorways were also added to best sellers from the AW archive— Bloom and Star Tiger from the Ivana Helsinki collection and Reflection from Aimée’s Shadow Wildling series of original artworks.

“We received a lot of amazing feedback when we originally debuted the new metallics line,” says Aimée Wilder. “I’m excited to have the wallcoverings available for purchase and to see how designers play around and integrate our new metallic offerings into different settings.”

New Patterns

Spectrum: The customizable wallcovering pattern is created by a screen of polka dots that subtly changes color from top to bottom along a spectrum gradient. A “mural” wallcovering — as opposed to a typical repeating wallpaper pattern — Spectrum’s color shift is custom-scaled to match the height of the intended wall.

Available Colors: Metallic Rosette, Metallic Celebration, Metallic 8 Bit
Width: Print area is 51 inches (129.54 cm) plus printed overlap for installation. Shipped as a 54" wide untrimmed roll.

Robot Universe: Comprised of a cast of characters and symbols from Wilder's best-sellers, this pattern brings together robots, submarines, hearts, and more into one harmonious, out-of-this-world design.

Available Colors: Metallic Vesper, Metallic Esther, Metallic Cressida, Metallic Orion, Metallic Callisto, Metallic Elio
Width: Print area is 51 inches (129.54 cm) plus printed overlap for installation. Shipped as a 54" wide untrimmed roll.

Warped Check: Warped Check is a funky, uniquely distorted checker pattern. It is available in 3 different sizes— small, medium, large— and can be customized to fit the specific wall dimensions.

Available Colors: Metallic Chess, Metallic Tidal, Metallic Prismatic, Metallic Pearl, Metallic Lawn, Metallic Lustre
Width: Mural style multi panel wallpaper. Shipped as a 54" wide untrimmed roll.

Ying Dot: This dot pattern takes inspiration from Shadow Wildling's "Ying," a groovy design inspired by the positive/negative curves and dots of the Yin-yang.

Available Colors: Metallic Aoki, Metallic Yasu, Metallic Seina, Metallic Roku, Metallic Chiaki, Metallic Suki
Width: Print area is 51 inches (129.54 cm) plus printed overlap for installation. Shipped as a 54" wide untrimmed roll.
Metallic Additions to AW Archives

Star Tiger: The iconic Star Tiger wallcovering, a collaboration with Finnish designer Paola Suhonen of Ivana Helsinki, features a mystical tiger’s striking stare to evoke a feeling of power and magic

New Colors: Metallic Vert, Metallic Pewter, Metallic Baie, Metallic Gilded, Metallic Jungle
Width: Print area is 51 inches (129.54 cm) plus printed overlap for installation. Shipped as a 54" wide untrimmed roll.

Bloom: The enlarged version of Roadside Flower, Bloom is a pattern of artfully arranged pressed wildflowers, displaying a subtle closeup detail of carefully pressed and preserved botanical specimens.

New Colors: Metallic Kaija, Metallic Enni, Metallic Lemmitty, Metallic Aili, Metallic Ilta
Width: Print area is 51 inches (129.54 cm) plus printed overlap for installation. Shipped as a 54" wide untrimmed roll.
Reflection: A wallcovering adaptation of Reflection from Aimée Wilder’s Shadow Wildling collection of large-format silk-screened artworks. Like the original artwork, the pattern features geometric curves and explores symmetry and negative space.
New Colors: Metallic Saxe, Metallic Kyanite, Metallic Exuberant, Metallic Chartreuse, Metallic Beryl, Metallic Fluorite
Width: Print area is 51 inches (129.54 cm) plus printed overlap for installation. Shipped as a 54" wide untrimmed roll.

About Aimée Wilder
Wilder was born and raised in New York and graduated from the School of The Art Institute of Chicago in 2001. She has held positions as a designer for several iconic firms including DwellStudio, Martha Stewart Living, and The Gap. Transfixed by the world of textiles and design, she launched her namesake wallpaper brand at New York’s ICFF in 2009 after her first fashion licensing contract with Vans in 2008. Known for bold designs and a playful aesthetic, Aimée Wilder has expanded its line to include tile, home textiles and handmade rugs, as well as accessories such as pillows and poufs.