V STARR INTERIORS COLLABORATES WITH OBEETEE ON CHARITABLE RUG DESIGN
| October 17, 2017 | V Starr Interiors by Venus Williams has paired up with renowned global leader in handwoven rugs, Obeetee, to produce a beautiful custom carpet in the DIFFA Collection. A collaboration between 16 other well-known design talents, the collection will support the Design Industries Foundation Fighting AIDS education and service projects with ten percent of all proceeds being donated. It will also mark the inception of Obeetee Express, a new quick ship program by the company.
The carpet’s design features dynamic diagonals complemented by a lively color palette. Lines in a variety of widths and lengths are overlaid to create a striking texture that is evocative of movement and energy.
“We enjoyed working with Obeetee on a customizable carpet for their DIFFA Collection, and are happy to supporting such an important cause,'" said Venus Williams, Principal and CEO of V Starr Interiors.
The DIFFA Collection is part of DIFFA's industry-leading "Specify with Care" initiative and through the partnership, Obeetee will support support hundreds of nonprofit organizations across the country combating HIV/AIDS through preventive education, treatment, research, direct care, and advocacy.
"We are honored to have V Starr Interiors among the designer roster for the DIFFA Collection, part of the new Obeetee Express quick-ship program, and very much look forward to the launch," said Rudra Chatterjee, Chairman of Obeetee.
The DIFFA collection uses Obeetee Express’ color bank of almost 200 stocked colors to develop unique carpet designs, which will be expertly hand-tufted using 100% New Zealand wool. The dense quality of the construction will allow the collection to perform well in demanding commercial settings, while exuding luxury for the home.
The launch event for the DIFFA Collection and Obeetee Express will take place at the NYC Obeetee Showroom on October 19th and will showcase the 17 designs as 3’ x 5’ area rugs. These pieces will be sold at the event during a silent auction, with 100 percent of the proceeds going to DIFFA.
ABOUT V STARR INTERIORS
V STARR Interiors was founded by professional tennis player, Venus Williams, in 2002. Combining Williams’ value for excellence as an athlete with her passion for design, V STARR Interiors is a full-service commercial and residential interior design firm. High-profile clients such as InterContinental Hotels, Midtown Athletic Club and The Hotel at Midtown, Curio by Hilton, Related Group and Howard University, among others, have turned to V STARR Interiors to successfully translate their vision into reality. The company is based in West Palm Beach, Florida. For additional information, please visit www.vstarrinteriors.com.