WATERMARK LAUNCHES MARK ZEFF-DESIGNED RAINEY COLLECTION
Kitchen and Bath Collection Draws on Historic District of Austin, TX as Inspiration
| New York, NY – October 17, 2019 | The founder of eponymous interior design and branding firm, MARKZEFF, paired up with Watermark, a leading manufacturer of elegant hardware for the luxury commercial and residential markets, to produce Rainey, a comprehensive collection of kitchen and bath trimming, fixtures, and faucets. Zeff’s second collaborative line with the company, Rainey is based on his designs for the luxury multi-family apartment project, 70 Rainey in Austin’s Rainey Street Historic District. Zeff aimed to complement local trends with the project’s design, which can also be seen in the minimalistic-but-sophisticated line of fixtures that work with a wide range of styles. The Rainey Collection’s versatility and accessible price point will bring luxury design to all types of projects.
“I like that Watermark is very local to me, as they are also headquartered in Brooklyn. I appreciate the quality of their custom craftsmanship, and that they manufacture everything themselves despite being a small company," says designer Mark Zeff. "That meant that I got to work closely with them on every detail of this product line."
Rainey’s unique transitional aesthetic is captured in plumbing fixtures such as faucets and drains for bath, handheld shower components, wall mounts, and kitchen products including 1, 2, 3, and 4 hole faucet sets. A broad range of elegant finishes span the spectrum from modern to industrial, with antique brass, matte black, and a bold red acting as stand outs. Versions of chrome, gold, bronze, pewter, charcoal, and white, black, and red are also offered as well as a sophisticated green patina.
MARKZEFF is an interdisciplinary architecture and design firm founded in 1985 by owner Mark Zeff. A detail-oriented approach results in the company’s original and distinctive environments that have both elegance and style. The award-winning company is based in Dumbo, Brooklyn, and specializes in a broad range of work from luxury residential, hospitality, and retail to high-end real estate development. The firm seamlessly integrates high quality craftsmanship, handmade items, custom furniture, lighting, and hardware with the latest technology, earning the company a reputation for delivering cutting edge design.
MARKZEFF has an extraordinary presence, nationally and internationally: past projects range from infusing Hotel Van Zandt in Austin, Texas with an innovative “elegant cowboy grunge” to conceiving the Hilton Worldwide’s global lifestyle brand, Canopy. Residential projects include designing homes for clients like Hilary Swank, Annie Leibovitz, Alexis Bittar, and Gabriel Byrne.
For more than three decades, Watermark Designs has been a leading manufacturer of decorative plumbing fixtures, bathroom accessories, lighting and elegant hardware for the luxury commercial and residential markets. Based in the independent design hub of Brooklyn and made in the USA, Watermark's designs are a reflection of the creative melting-pot from which we all hail.