our story.



Fog & Apple was established by Cherie Bustamante in 2016 as a fresh option for integrated communications in the design industry.

We are at first a PR agency and ultimately the nexus of content generation on behalf of our clients, creating and disseminating material across a variety of platforms.

Our approach emphasizes a focused, yet multi-layered plan that yields feature stories and integrates media relations, content development, event marketing and social media. The result leaves the brand emerging in just the right places.

Whether your story is that of a coveted start-up or a heritage brand, our goal is to make sure the world knows you.

Aimee Wilder Prism-flatweave-stack-02.jpg


we are a growing, small-but-mighty team of creative collaborators...

We discover the essence of a brand and bring its stories of craft, design, collaboration and leadership to light.

Our Services

Description text. Ullamcorper turpis, nec convallis metus nunc vel turpis. Augue justo ullamcorper turpis, nec convallis metus nunc vel turpis. Donec eu ornare augue, ut efficitur velit. 

See All Services »

Weekly Dispatches

Description text. Vestibulum et magna mattis, sollicitudin convallis ligula ac. Ullamcorper turpis, nec metus nunc vel ullamcorper turpis, turpis. Augue justo nec convallis metus nunc vel turpis. 

Read Our Blog »

What Is a Fiduciary?

Description text. Donec eu ornare augue, ut efficitur velit ullamcorper. Ullamcorper turpis, nec convallis metus nunc vel turpis. Augue justo turpis, nec convallis metus nunc vel turpis.

Our Fiduciary Statement »


Fog & Apple is a bi-coastal marketing strategy & integrated communications agency. Our clients are distinct, art-forward, led by craftsmanship, and focused on legacy.

VStarrInteriors_Furtif Desk_13.jpg

our Clients

Here is a description of what makes your company unique. Pellentesque habitant ulcit mori netus et malesuada netus et malesuada.