We discover the essence of a brand and bring its stories of craft, design, collaboration and leadership to light.
editorial | writing and pitching editorial content IS our wheelhouse.
- maintaining productive relationships with journalists
- curating and managing editorial contact lists
- pitching story topics strategically
- drafting and deploying press releases
- teasing out the angles to maximize opportunities
- interviewing designers + acquisition of visual assets
- creating press kits, from purely digital to over-the-top packages
- generating media exposure in the right places
awards | we want to see you win!
- strategically select award programs to submit for, based on current initiatives
- collect information + organize materials
- write submissions targeted at the reader, carefully following detailed directives
- ensuring that clients experience a number of recognitions
relationship development | this is where opportunity is created.
- connecting executives and influencers
- build lasting brand synergies
- positioning company leaders for exposure to influencers through media recognition speaking opportunities, juried competitions, lunch / dinner meetings, interviews, and more
branding | we can help!
- soup to nuts branding services (logo / branding design, through partners)
- website design + development
- acquisition of assets
email marketing | we work for the open rates!
- design + layout of email campaigns
- email blasts will always include a follow up report (opens, clicks, etc)
- can include varying levels of visual components and layout complexity, as well as automation and customization of full campaigns
- scalable to include contact management services with very high degrees of data
social media | high-speed social media train is in constant motion!
- company and competitive social media landscape reports
- securing names and accounts across platforms
- following influencers, encouraging follow-backs and overall growth
- developing concepts and content across platforms
- concept and organization for activations / giveaways
- run social media advertising campaigns, sharing reports to measure effectiveness
advertising | we can negotiate on your behalf.
- negotiate ad rates (sometimes an established agency rate)
- request valuable “added value” incentives
- supply artwork
tradeshows | we know tradeshows inside and out, forward and back.
- staffing support
- inviting media to attend + setting appointments
- making media aware of product introductions + designer appearances
- garnering pre and post show registered media lists
- creating impactful show floor moments
- organizing mixed influencer dinners
events | face to face is where it’s at!
- creative event concepts, from tradeshow floor activations to large-scale media parties
- strategic leadership in concept and organization for product launch, anniversaries, openings and other types of parties
- recommending / hiring vendors (catering, photographers, security, etc)
- designer lunch + learns / CEUs
- lead media trip delegations to HQ and factories
- organizing influencer dinners, lunches and 1:1 moments
- suggest and garner sponsorship opportunities to raise visibility
- regional media tours (visiting media rich markets and setting up meetings there)
reporting | we get it. big expenses require measurement and validation.
- share coverage highlights as they come out
- create end of year executive summary with comprehensive coverage highlights
- detailed reporting / clipping services available (AS)