we discover the essence of a brand and bring its stories of craft, design, collaboration and leadership to light.
editorial | writing and pitching editorial content IS our wheelhouse.
maintaining productive relationships with journalists
curating and managing editorial contact lists
pitching story topics strategically
drafting and deploying press releases
teasing out the angles to maximize opportunities
interviewing designers + acquisition of visual assets
creating press kits, from purely digital to over-the-top packages
generating media exposure in the right places
awards | we want to see you win!
strategically select award programs to submit for, based on current initiatives
collect information + organize materials
write submissions targeted at the reader, carefully following detailed directives
ensuring that clients experience a number of recognitions
relationship development | this is where opportunity is created.
connecting executives and influencers
build lasting brand synergies
positioning company leaders for exposure to influencers through media recognition speaking opportunities, juried competitions, lunch / dinner meetings, interviews, and more
branding | we can help!
soup to nuts branding services (logo / branding design, through partners)
website design + development
acquisition of assets
email marketing | we work for the open rates!
design + layout of email campaigns
email blasts will always include a follow up report (opens, clicks, etc)
can include varying levels of visual components and layout complexity, as well as automation and customization of full campaigns
scalable to include contact management services with very high degrees of data
social media | high-speed social media train is in constant motion!
company and competitive social media landscape reports
securing names and accounts across platforms
following influencers, encouraging follow-backs and overall growth
developing concepts and content across platforms
concept and organization for activations / giveaways
run social media advertising campaigns, sharing reports to measure effectiveness
advertising | we can negotiate on your behalf.
negotiate ad rates (sometimes an established agency rate)
request valuable “added value” incentives
tradeshows | we know tradeshows inside and out, forward and back.
inviting media to attend + setting appointments
making media aware of product introductions + designer appearances
garnering pre and post show registered media lists
creating impactful show floor moments
organizing mixed influencer dinners
events | face to face is where it’s at!
creative event concepts, from tradeshow floor activations to large-scale media parties
strategic leadership in concept and organization for product launch, anniversaries, openings and other types of parties
recommending / hiring vendors (catering, photographers, security, etc)
designer lunch + learns / CEUs
lead media trip delegations to HQ and factories
organizing influencer dinners, lunches and 1:1 moments
suggest and garner sponsorship opportunities to raise visibility
regional media tours (visiting media rich markets and setting up meetings there)
reporting | we get it. big expenses require measurement and validation.
share coverage highlights as they come out
create end of year executive summary with comprehensive coverage highlights
detailed reporting / clipping services available (AS)