we are a growing, small-but-mighty team of design lovers


Cherie Bustamante | president

Cherie is a career-long design professional. In her 15+ years of industry experience, she has promoted the work of premier brands and their renowned collaborators.

Cherie established Fog & Apple in 2016 to bring a fresh option for integrated communications in the design industry. Her clients are distinct, art-forward, led by craftsmanship, and focused on legacy.

In her years working both in-house and on the agency side, Cherie’s roster of work has included a mix of design brands and events across the contract, hospitality and luxury residential markets. The list includes Duravit, Wolf-Gordon, 3M, HBF, Venus Williams' V Starr Interiors and more.  

In prior roles, Cherie was a vice president at Novità Communications, where she led a division of the company and initiated many of the agency’s major organizational developments over a five year period. She started her career with the surface design company, Designtex, where she spent eight years overseeing advertising, events, and PR deliverables, while also working on collaborative projects with institutions including The Solomon R. Guggenheim Foundation and Pratt Institute.

Cherie holds an MBA in Communications and Global Sustainability from Fordham University. She is on the steering committee for DIFFA's Dining by Design, and is a long time New York City transplant from San Francisco.


Abby Kosisko | account executive

Holding the position of Account Executive at Fog & Apple after working as Content Manager at the company for over two years, Abby first transitioned into public relations in 2016 as an NYU student with a well established background in editorial work. Bringing a passion for all things creative, Abby is responsible for multiple accounts in addition to the production of all forms of content from press releases, marketing email blasts, advertorial and editorial articles, website copy, and more. An avid reader and Art History buff, she brings a keen love of art and design to her work, as well as a deep appreciation of food and wine.

Ellie Bustamante | creative director

A true creative and master of craft, Ellie brings a discerning eye to client work. As Fog & Apple’s Creative Director, Ellie oversees all outgoing content - including media releases, newsletters, digital media kits, website pages, invitations and more - and she ensures it is all beautifully designed. Ellie is also responsible for award program nominations and routine editorial submissions. Ellie is masterful with a crochet hook, creating imaginative creatures for children’s gifts.

Solana Chatfield | content coordinator

Solana began as an intern with Fog & Apple and has honed a role in social media design and management as the firm's Content Coordinator. Solana brings a background in graphic design and journalism as the Artistic Director and Fashion Editor at BU Buzz, a Boston lifestyle magazine, and she also formerly held roles with the Daily Free Press and Off the Cuff fashion magazine.

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Jenny Ulloa | office manager

Organized, trust-worthy and detail-oriented, Jenny keeps the Fog & Apple team on track. Her responsibilities span the range of administrative support and office organization, from internal operations inclusive of client reporting delivery, hours management and invoicing.