CHERIE | president


Cherie is a career-long design professional. In her 15+ years of industry experience, she has promoted the work of premier brands and their renowned collaborators.

Cherie established Fog & Apple in 2016 to bring a fresh option for integrated communications in the design industry. Her clients are distinct, art-forward, led by craftsmanship, and focused on legacy.

In her years working both in-house and on the agency side, Cherie’s roster of work has included a mix of design brands and events across the contract, hospitality and luxury residential markets. The list includes Duravit, Wolf-Gordon, 3M, HBF, Venus Williams' V Starr Interiors and more.  

In prior roles, Cherie was a vice president at Novità Communications, where she led a division of the company and initiated many of the agency’s major organizational developments over a five year period. She started her career with the surface design company, Designtex, where she spent eight years overseeing advertising, events, and PR deliverables, while also working on collaborative projects with institutions including The Solomon R. Guggenheim Foundation and Pratt Institute.

Cherie holds an MBA in Communications and Global Sustainability from Fordham University. She is on the steering committee for DIFFA's Dining by Design, and is a long time New York City transplant from San Francisco.