AIMÉE WILDER LAUNCHES NEW WALLPAPER DESIGN, SHE’S COSMIC
Celebrating the Empowerment and Magic of Women

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| Brooklyn, NY - March 08, 2023 | Multidisciplinary creative and founder of her eponymous brand, Aimée Wilder introduces She’s Cosmic, a new wallpaper design inspired by 1960s psychedelic posters, celebrating the empowerment of women and their magical qualities. Aimée Wilder is a woman-owned, small business, actively advocating for women in various ways including participating in International Women’s Day annually. 

Aimée Wilder shares, “We participated in the International Women’s Day (IWD) yearly lettering challenge, a program in which designers show support for IWD Women Creatives Mission, by creating artwork that highlights this year’s campaign theme, ‘Embrace Equity.’ Many of these elements were incorporated into She’s Cosmic.” 

She’s Cosmic is a swirling pattern featuring different powers, roles, and qualities shared by women, such as goddess, creator, dreamer, magic, euphoric, and kinetic, among others. Each attribute was selected by Aimée and the design team to affirm the vital importance of women in our world, and to align with the 2023 theme of #EmbraceEquity, emphasizing that equality is the goal, and equity is the means to get there. She’s Cosmic is available in 14 colorways, with an additional 8 metallic colorways for commercial interiors, named after myriad feminine characteristics, including Magical, Lover, Kinetic, Joy, Grace, Dreamer, and Balance. 

Aimée Wilder wallpapers are pigment-printed by hand in the USA on clay-coated, FSC-certified paper, and sold by the double roll (30 feet in length). For higher traffic and commercial environments, it is also available on a range of Type II substrates.

If you would like to learn more about International Women's Day and #EmbraceEquity, visit https://www.internationalwomensday.com/

About Aimée Wilder
Wilder was born and raised in New York and graduated from the School of The Art Institute of Chicago in 2001. She has held positions as a designer for several iconic firms including DwellStudio, Martha Stewart Living, and The Gap. Transfixed by the world of textiles and design, she launched her namesake wallpaper brand at New York’s ICFF in 2009 after her first fashion licensing contract with Vans in 2008. Known for bold designs and a playful aesthetic, Aimée Wilder has expanded its line to include tile, home textiles and handmade rugs, as well as accessories such as pillows and poufs.