AIMÉE WILDER x IVANA HELSINKI LAUNCH NEW WALLPAPER DESIGNS
Patterns Evoke Sophisticated Country Leisure
Camping
Roadside Flower
Bloom
| Brooklyn, NY - January 23, 2023 | Multidisciplinary creative and founder of her eponymous brand, Aimée Wilder introduces three new wallpaper designs from her ongoing collaboration with Ivana Helsinki — Camping, Roadside Flower, and Bloom. These new patterns and colorways present a sophisticated and playful display of the Scandinavian countryside, with variations in scale, color and depth.
Aimée Wilder shares, “We’re so excited to add these new wallpaper designs to our Ivana Helsinki Collection and to continue our long-standing collaborative partnership with Finnish designer and creative mastermind, Paola Suhonen. I love working with her beautiful fashion patterns and bringing them to new life for interiors.”
Patterns
Camping: The star of the collection, Camping updates the classic 18th-century French toile de Jouy print with delicately illustrated scenes that evoke a modern Scandinavian camping idyll.
Wallpaper colors: Varshini, Suvi, Oceane, Lotta, Loire, Lake, Iris, Charbon, Bryn, Arie, Amani
Wallpaper Repeat: 8.95 inches (22.73 cm)
Sold in single-roll increments (15 feet in length)
Single roll: 27 inches × 5 yards (68.8 cm × 4.5 meters)
Roadside Flower: A pattern of artfully arranged pressed wildflowers, Roadside Flower displays a subtle closeup detail of carefully pressed and preserved botanical specimens.
Wallpaper colors: Versis, Sade, Orsola, Liisa, Kielo, Jewel, Giselle, Evena, Elodie, Cinder, Borage, Ausram
Wallpaper Repeat: 14 inches (35.56 cm)
Sold in single-roll increments (15 feet in length)
27 inches × 5 yards (68.8 cm × 4.5 meters)
Bloom: The enlarged version of Roadside Flower, Bloom is a pattern of artfully arranged pressed wildflowers, displaying a subtle closeup detail of carefully pressed and preserved botanical specimens.
Wallpaper colors: Versis, Sade, Orsola, Liisa, Kielo, Jewel, Giselle, Evena, Elodie, Cinder, Borage, Ausram
Wallpaper Repeat: 27 inches (58.68 cm)
Sold in single-roll increments (15 feet in length)
Single roll: 27 inches × 5 yards (68.8 cm × 4.5 meters)
Aimée Wilder x Ivana Helsinki wallpapers are pigment-printed by hand in the USA on clay-coated, FSC-certified paper, and sold by the double roll (30 feet in length). For higher traffic and commercial environments, it is also available on a range of Type II substrates.
About Aimée Wilder
Wilder was born and raised in New York and graduated from the School of The Art Institute of Chicago in 2001. She has held positions as a designer for several iconic firms including DwellStudio, Martha Stewart Living, and The Gap. Transfixed by the world of textiles and design, she launched her namesake wallpaper brand at New York’s ICFF in 2009 after her first fashion licensing contract with Vans in 2008. Known for bold designs and a playful aesthetic, Aimée Wilder has expanded its line to include tile, home textiles and handmade rugs, as well as accessories such as pillows and poufs.